| MOON CAKE | 2010 |
| Self promotional premium was selected in Japanese design showcase WHO DID IT | |
| Once upon a time in ancient China, mooncake was used for delivery of message for dynasty revolution purpose. A paper memo was inserted into mooncake. | |
| A branding consultancy employed such original concept to spread out message of “brand revolution” with contemporary device --- 4GB memory stick, instead of paper memo. | |
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