BROADWAY   2010
     
    FIFA World Cup is hot!
Another promotional campaign worked with Broadway. Let's FIFA!
   
   
   
     
   
  Poster
 
   
     
   
  Banner
 
   
     
   
  Print AD
 
   
     
   
  Promotional Campaign

Broadway Year End Promotion 2009/2010.
"享-往-生活" is the theme.
   
     
   
  Key Visual Elements

Application of key visual on print ad.
Cross over with celebrity Joey Yung, plus joint-ventured with Hello Kitty and Kuromi this time
   
     
   
  Main Ad

Key visual element --- slogan, polaroid, character premium and
tear-off pattern, were created to match with the main theme of TVC.
   
     
   
  Leaflet
Application of key visual.
   
     
   
  Leaflet
Application of key visual on other media.
   
     
   
  Shop display
Shop decoration.
   
     
   
  Visual Style
Broadway CNY Promotion 2010. Key visual elements for Chinese New Year promotion. ( 廣告、宣傳)
   
     
   
  Making Of
Making of during photo shooting of Joey.
   
     
   
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